What to Put in a DM or Email to a Nutrition App: A Template

A pitch to a nutrition app that leaves out one number, the views your recent reels get, gives the app nothing to price an offer against. This is what that pitch should contain, what to leave out so the app can answer fast, and the skeleton structure to get a reply with an actual offer instead of a generic no.

What does a pitch need?

Seven things, and you have probably already collected most of them:

• Your username and platform. Instagram, TikTok, YouTube; if you post on multiple, list them and note which is your main one. This tells the app where to look and where your audience is most active.
• The median views of your last ten reels. Not your best, not your reach, not your engagement. The middle number. This is the input a per-view offer is built on. As the founder of Cal AI has said, followers do not matter, only the views a creator gets. Your median view count is what a program uses to estimate what your next reel is likely to do.
• Your best recent reel. State it separately so the app knows your range, from median to peak. For example, if your median is 20,000 views and your best is 150,000, the app learns that you are consistent but occasionally break out.
• Your audience location and age. Country, and age band if you know it (mostly 18-34, mostly 35-50, etc). A subscription app's commission is a share of what the subscriber actually paid, and prices can differ by country, so if the price differs, so does what a referral from that market is worth. That is why location matters to an offer.
• The formats you post in. Morning routine, what I eat in a day, gym vlog, day in the life. Say which ones a scan fits into naturally. This tells the program you can integrate its product without the reel reading like an ad.
• Languages you post in. A program that supports many languages is building offers around reach, format, language and market together, so stating which languages you post in gives it the context it needs to place you correctly.
• Current partnerships. Any nutrition or fitness app codes in your highlights, any other nutrition apps you work with. A program is likely to notice this when it reviews your profile anyway, so saying it first saves a round of back and forth and shows you are being straightforward about what you already do.

What should you leave out?

Three things slow a reply down. A rate card in the first message tells the app the pitch was written for a different category (fashion, beauty, product placement), where creators are paid by follower count. A program that prices on the views a reel is likely to get has no use for a rate-card tier built for a different category, so it just becomes an extra thing to translate or ask about again. Reach instead of views (500K reached this month) is a cumulative number across many posts, and it does not tell a program what a single upcoming reel is likely to do, which is what a per-view offer needs. A media kit adds a document to open and read instead of two numbers to scan, which adds time before anyone can reply. A rate card that promises a percentage per thousand reach or a cost per thousand followers is not useful to the app either; leave it out.

Follower count also does not answer the question a per-view offer is trying to answer. As an illustration: a creator with 10,000 followers whose reels average 50,000 views is putting the app in front of more people per post than a creator with 500,000 followers whose reels average 5,000 views, and it is the per-post number an offer is priced against. State your view count instead. Do not open with your follower count or your engagement rate; lead with what actually happens when you post, which is captured by your recent view counts.

What gets an offer?

Hi, I'm [name], @[username] on Instagram [and TikTok/YouTube if relevant], based in [country]. My last 10 reels average around [number] views; my best recent one hit [number]. I mostly post [formats], and a scan fits naturally in [moment]. Audience is mostly [age band], based in [country/countries]. Current partnerships: [list or none]. [I sell/I don't sell] coaching or anything of my own. What would you offer for my median views?

That message contains everything an app needs to reply with an actual number. It takes two minutes to write. Nutrola's application form asks for the same details; fill it with this information and you get a reply by email with either a specific offer or a clear no, usually within a few days.

After the app replies, what should you ask for?

The offer will have multiple parts. A fee is the fixed amount for the work, priced on your typical views. A view bonus is a flat amount for a reel that clears an agreed threshold. A code is commission on subscriptions that come through your creator code. Not all offers have all three. How to evaluate the offer and what to negotiate is a separate guide; the key question here is whether every part is written down before you film.

Everything should be in writing

A legitimate offer states the fee, if any; the view bonus threshold and how views are counted, if there is one; and the code rate and how long it runs. It says when you are paid and what happens if a subscriber refunds. Red flags in offers is the list of what to watch out for. The one rule: do not film until the offer is written down.